Measuring Impact in Life Science Campaigns: Discover Your Next Best Action
Meet the speakers
Joe Kotz
SVP Product Sales, VideoAmp
Jose Ferreira
Executive Vice President, Product Strategy & Transformation, CMI Media Group
Scott Ronay
Partnerships, Datavant
Ted Sweetser
VP of Advertising, Purplelab Inc.
About the webinar
Join us for an insightful webinar exploring how using connected real-world data enables life sciences companies to reshape their approach to campaign engagement and measurement. This session is tailored for life science marketers and advertising agencies looking to maximize their next best action. By connecting real-world data with ad performance data, life sciences organizations can close the measurement gap and identify the most effective campaigns, channels, and messages.
Please note that this is NOT a CEU-affiliated webinar.
What we will cover…
- How to effectively measure advertising campaigns using RWD and why traditional methods fall short.
- Best practices and success stories from real-world examples and case studies that highlight the use of data-driven marketing in the life sciences industry.
- Future trends and innovations of data-driven marketing, focusing on data tokenization and advanced analytics.
